If you don't know who your main character is, go back to your goal and target audience.
They could be a celebrity, a cartoon of your product, or a narrator who speaks in your brand voice.īut if not, before you start writing your video script, decide who will be the focus of your video. You may already know that your main character is your ideal customer or your CEO. This will help your audience connect and engage with your video. And characters are essential to storytelling.Ĭhoosing the main character for your video before you begin your script will help you focus on telling a story, not just selling an idea. Video marketing helps you show your viewers what your product can do instead of telling them. Choose the main character for your video. Then, use your goal to set the metrics you'll use to measure the video's performance once it goes live.
That's why it's important to start your video script by just thinking about your goal. As the project continues, this can turn a simple video into a convoluted mess. Without a single focus, every person could come to the video with their own idea of what it's about. This will help you create the story and dialogue that your audience will respond to. You'll want to review data, reviews, and testimonials before you begin your script brief. If your video is for employee or customer retention, you might want a different approach. But what if you're introducing a product or feature? In that case, you'll want to focus your audience on the buyers that are most likely to feel the pain point your product solves. If your video is for brand awareness, you may be broadcasting to a large and diverse audience. Your target audience for your video script can impact: So, before you start developing characters or a brief for your video, you need to figure out who your video is for. This is especially true with video.īecause videos often take more time and investment than an online ad or blog, it's important that your video speaks to a specific audience. Start writing your script, section by section.Īny marketing project is better with the right buyer persona.Choose the main character for your video.